Daye — Go-to-Market, UK to US Expansion
WHO THEY ARE: Daye is a female-founded gynae health start-up on a mission to close the gender health gap for good. They started out with the invention of the world’s first pain-relieving tampon, designed to support the 90% of women who experience menstrual cramps.
After helping over 75,000 women & AFAB individuals kick period pain to the curb, Daye launched their second generation tampon to facilitate the at-home detection of vaginal infections, STIs and HPV.
Next, Daye want to develop solutions for under-served gynae health conditions like endometriosis, PCOS and menopause. Within the next five years, Daye aim to build an ecosystem where every woman can understand, monitor, and improve her health from her smartphone.
WHAT WE DID: Supported the in-house team on Daye’s US launch plans, advising on everything from pricing and product mix through to partnerships.
FOCUS AREAS: Go-to-market, international expansion, influencer, strategic partnerships
“Nicole is a talented marketer who brings a huge amount of positive energy to every project that she takes on. She is able to deliver both incisive strategic thinking and complex programmes of work, taking on any task with tenacity.
It was an absolute pleasure to work with Nicole at Daye where she fitted in quickly with the established team. I’d 100% recommend working with her.”
Want to learn more about this project?
Fill out the form below to reach out to us about this or any of our other projects to learn a bit more about what we do and how we can help your brand, too.