Move fast & don’t break things.
Specio is a strategic marketing consultancy that helps brands unlock their full potential by combining data-driven insights with deep creative instincts. For over 15 years, our insights have helped lifestyle, wellness & purpose-driven brands in the UK, USA and beyond stop wasting money on random marketing tactics, uncover profitable markets, and deepen their connection with their existing customers to grow efficiently & sustainably.
Quick & actionable, these services are perfect as a starting point before committing to a larger retainer with us, or for using as a roadmap to guide your in-house team.
•STARTER STRATEGIC SERVICES
Customer Insights
Losing people somewhere along the funnel? Launching a new product or into a new market?
Get actionable insights delivered within weeks – not months – so your team can get on with selling.
90-Day Growth Roadmap
Small team running ground operations and need some quick guidance? Busy founder and just need to know where to focus your energy?
Get a data-driven, focused 3-month roadmap customized to your goals, target market & available resources.
Digital Touchpoints Audit
A health check from a brand & tech POV, including:
SEO (traditional) & GEO (generative / AI) discoverability
Conversion rate optimization (CRO), email & SMS flows
Tracking & analytics gaps
Add-on fixes
In-depth strategic deep dives on an ongoing or fixed-term basis, for brands committed to doing what it takes to grow.
•ADVANCED STRATEGIC SERVICES
Strategy Coach
Know what you want to achieve and happy to do the work, but you need guidance on how to get there? This is a low-commitment, high-impact coaching offering that will help keep you accountable & on track.
Perfect for solopreneurs, service providers, and founders.
Fractional CMO
Need someone leading the marketing charge and keeping everyone aligned but don’t quite need a full-timer?
We lead teams of all sizes and offer rolling & fixed term engagements.
Spaces extremely limited.
The Birdie Blueprint
In need of a deep-dive into strategy plus execution?
We have teamed up with The Birdie Agency to create a 3-month hybrid of strategic insights and action, perfect for any size business that is ready to grow – big time.
We keep our hands-on services super focused for two reasons – we know they’ll work for you, and we can give you our steadfast attention during our engagement. Tactics can also be bundled with strategic work for a discount.
•FOCUSED EXECUTION
Klaviyo Complete
Includes everything:
End-to-end weekly newsletter creation
List management & segmentation
Email flows optimization
Template creation (Canva)
Monthly content planning session & reporting
Shopify Glow-Up
A budget and timeline friendly way to update your website.
We’ll work with your existing template or help you find a new one and customize it to your liking!
We also ensure all tracking & connections to external systems (email, ads, etc) are in solid working order.
MAKE IT SHINE
Lead Magnet Creation
Think of this like your ‘always on’ approach to email list growth. We’ll work with you to ideate a lead magnet that converts into engaged subscribers.
Includes associated ad setup (ad spend not included), landing page creation or optimization & follow up email flow to keep your new-found fans engaged.
EXPAND MY ORBIT
P.S. We also work with angel investors & VC funds to evaluate investment decisions and lead marketing workshops for their portfolios.
“Marketing is an exercise in having empathy for your customer.”
“Having worked with both emerging & established purpose-driven brands everywhere from London to Lake Tahoe – from early stage to 10m in revenue – this singular truth reminds us that strategy isn’t just a ‘nice to have’ – it’s a must.
With experience working both in-house and agency-side, I set up Specio to offer strategic solutions quickly. When you work with us, you won’t end up with some pie-in-the-sky aspirations – we consider your specific goals & available resources to deliver strategic guidance that you can actually implement.”
– Nicole Noble, Founder
PAST & PRESENT WORK
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![Bathroom scene with bottle of Gntl Skin Wash on a wooden tray, brush on a towel, and bathtub filled with bubbles.]()
Gntl
Skincare, USA
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![Woman wearing a beige blazer, layered gold necklaces, rings, and a bracelet by Vana Chupp Studio.]()
Vana Chupp Studio
Fine Jewelry, USA
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![Fitness instructor leading a high-energy indoor cycling class with participants in a dimly lit room, all engaged in the workout at Psycle London.]()
Psycle
Boutique Fitness, UK
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![Daye tampon kit with eco-friendly packaging, includes a canvas bag with motivational text, individually wrapped tampons, and a decorative tin on a soft, textured surface.]()
Daye
Period Care & Diagnostic Testing, UK & USA
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![Two women smiling and wearing casual athletic clothing; one in a "Framer" sweatshirt and the other in a "Track Mafia" t-shirt, from Frame boutique fitness studio in London.]()
Frame
Boutique Fitness, UK
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![Two people in silk pajamas sitting on a patterned carpet, playing a Scrabble board game with letter tiles scattered. One person holds a martini. As part of a photoshoot for Mary Frances Maker.]()
Mary Frances Maker
Fine Jewelry & Homeware, USA
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![A girl with long brown hair writing positive messages on a mirror with lipstick, including "Hello beautiful" and "XOXO," with a red heart drawing. She is wearing an orange top by Pleat Collection.]()
Pleat
Childrenswear, USA
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![Two people in bathrobes with towels on their heads sit in bed, sipping tea. They wear sunglasses and have a breakfast tray with pastries and a newspaper. The bed linen is by Pippen House.]()
Pippen House
Bedding, USA
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![Breakfast table setting with fruit, bread with jam, eggs, coffee, and floral textiles by Sophie Williamson Design.]()
Sophie Williamson Design
Textiles & Home Decor, USA, UK & Europe
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![Jar of In The Curious Kitchen's boozy cherries on a cutting board with a sliced orange, spoon, and bottle in the background.]()
In the Curious Kitchen
Food & Bev, USA
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![Man wearing a hat and sunglasses holding a Dax paddleboard overhead by a lakeside with trees in the background.]()
Dax Board Co
Sport & Leisure, USA
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![Multiple gold rings sources by Kimono Dragon NYC with colorful gemstones on fingers.]()
Kimono Dragon NYC
Vintage & Contemporary Jewelry, USA
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![Person wearing sunglasses, a black bikini top, and a striped shirt outdoors with trees in the background, from a photoshoot with SheerLuxe.]()
SheerLuxe
Media, UK
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![Five yellow stars, indicating a five-star rating.]()
“Reliable, committed and hard working with a wonderfully positive attitude”
“Nicole is an absolute joy to work with. A digital and marketing expert with so much knowledge and passion — she is the kind of person who's able to make everything look and sound easy. Incredibly reliable, committed and hard working with a wonderfully positive attitude. I'd jump at the opportunity to work with Nicole again.”
– Mark Brennan, CMO at Psycle London
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![Five yellow stars, indicating a five-star rating.]()
“Delivers incisive strategic thinking”
“Nicole is a talented marketer who brings a huge amount of positive energy to every project that she takes on. She is able to deliver both incisive strategic thinking and complex programmes of work, taking on any task with tenacity. It was an absolute pleasure to work with Nicole at Daye where she fitted in quickly with the established team. I'd 100% recommend working with her.”
– Caroline Copsey, Fractional CMO who has worked with Daye, Dyson, Elvie & Freddie’s Flowers
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![Five yellow stars, indicating a five-star rating.]()
“Quickly sees where the opportunity is & addresses it with our clients' resources in mind”
“Nicole is a master marketer and knows how to put all the pieces together for a successful strategy that drives results — she quickly sees where the opportunity is and is able to address it thoughtfully, with our clients' resources in mind. Nicole is absolutely lovely to work with and brings great energy to every project.”
– Ellie Somerville McNevin, Founder of The Birdie Agency
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![Five yellow stars, indicating a five-star rating.]()
“Great ideas & knows how to make them happen”
“Nicole is an exceptional marketer who combines creativity and strategic thinking to deliver impactful results. She’s brilliant at aligning teams, ensuring everyone is on the same page to drive projects forward seamlessly. If you want someone who not only has great ideas but also knows how to make them happen, Nicole is your person.”
– Matilda Lucy, Growth Marketing Strategist
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![Five yellow stars, indicating a five-star rating.]()
“A problem solver & works seamlessly across all marketing channels”
“I worked with Nicole at Jennis, the CycleMapping app. She is one of those people you want to work with. She manages to bring her positive energy to any situation and get the job done with ease and professionalism. She’s a problem solver and works seamlessly across all marketing channels. An asset to any team, and an invaluable brain in any room (or zoom!).”
– Juliet McClaren, Creative Director
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![Five yellow stars, indicating a five-star rating.]()
“Nicole’s natural flair for all things brand & digital is rare”
“Nicole played a huge part in the development and growth of SheerLuxe, from its nascent to more established times. She handled the fast pace, hands-on environment with charm and ease — to her everything was possible. Nicole’s natural flair for all things brand and digital is rare, and her work ethic is second to none.”
– Georgie Coleridge Cole, Founder of SheerLuxe
