Taking the guesswork out of marketing is our thing.
Our mission is simple: to help brands see their customers more clearly, spot opportunities others miss, and scale with intention.
CLARITY OVER COMPLEXITY
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THOUGHTFUL GROWTH
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VISIONARY THINKING, PRACTICAL ACTION
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HONESTY & INTEGRITY
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CLARITY OVER COMPLEXITY • THOUGHTFUL GROWTH • VISIONARY THINKING, PRACTICAL ACTION • HONESTY & INTEGRITY •
Hey, I’m Nicole, founder & principal at Specio.
I’ve been at this marketing thing for a while now but how did I get my start? Here’s the whistlestop tour…
Graduated from College of Charleston in South Carolina in 2009 and moved to London a few months after graduation
During undergrad been working in editorial at Charleston Weddings magazine & as News Editor of the campus paper (doubled in Media Studies & Political Science)
Got a job at SheerLuxe, where Georgie (the founder) supported my transition from editorial to marketing – six of the most valuable years of my life when it comes to learning
Followed my passion for health & wellness to digital marketing jobs at Frame & Psycle and a side hustle as a fitness instructor and run club leader for Frame and Sweaty Betty
Went completely freelance after I had my daughter and organically aligned with purpose-driven consumer brands, first in the UK and then expanding to the US
Had my son, became a dual citizen, loved the London life, but after 15 years there and with a young family, it eventually felt like time to hang out in Virginia (where I’m from) for a while to be closer to the extended fam
Today I’m enjoying a slightly slower pace in historic and eccentric Richmond, VA, working with brand all over the world, alongside a collective network of other marketing & brand pros, coming together to make big things happen
OUR MISSION
We have a deep-rooted passion for connection & community, bringing clarity, confidence & momentum to growing brands. Our work helps brands cut through the noise, focus on what truly matters, and create meaningful relationships with their audiences that ultimately lead to sales & sustainable growth.
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We start by dissecting a brand’s presence – how they show up, what their customer data and analytics reveal, and how their social proof stacks up. This isn’t just about surface-level branding; it’s about identifying the signals that matter most. We can spot gaps and opportunities instantly, often before a brand even knows they exist.
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Many strategies sound great on paper but fall apart in execution. We develop plans that are not only sharp but also tailored to a brand’s actual bandwidth, resources, and growth stage. Whether it's an early-stage brand or an established business, we focus on what’s achievable now – without wasting time on lofty, unrealistic goals.
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We don’t believe in bloated timelines. What takes some teams months, we refine and deliver in days. Whether it’s a content strategy, an outreach plan, or a full-scale marketing approach, we cut through the clutter to create something clear, effective, and executable – immediately.
While we typically don’t do the execution ourselves, we’ll be with you and your team every step of the way, serving as part guide, part accountability buddy to get things done.
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Some of our biggest wins have come from identifying when a brand needs a shift in direction. From re-positioning a FemTech app to perimenopausal users to helping a fitness studio pivot online overnight during the pandemic, we know when to double down and when to change course. We use real data, customer insights, and instinct to find the best path forward.
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A great marketing strategy isn’t just a one-time play – it’s an evolving system. We focus on building marketing engines that continue to grow with a brand, whether it’s through community-building, organic reach, partnerships, or smart digital strategies. The brands we’ve worked with haven’t just succeeded; they’ve built long-term momentum that lasts.
The Specio Method:
Sharp Insights. Smart Execution. Sustainable Results.
Quick & actionable, these services are perfect as a starting point before committing to a larger retainer with us, or for using as a roadmap to guide your in-house team.
•STARTER SERVICES
Customer & Market Insights
Losing people somewhere along the funnel? Launching a new product or into a new market?
Get actionable insights delivered within weeks – not months – so your team can get on with selling.
90-Day Growth Roadmap
Small team running ground operations and need some quick guidance? Busy founder and just need to know where to focus your energy?
Get a data-driven, focused 3-month roadmap customized to your goals, target market & available resources.
Digital Touchpoints Audit
(+ ‘Fix It’ add-ons for Shopify websites, email flows, list issues & segmentation)
A health check from a brand & tech POV, including:
SEO (traditional) & GEO (generative / AI) discoverability
Conversion rate optimization (CRO), email & SMS flows
Tracking & analytics gaps
In-depth strategic deep dives on an ongoing or fixed-term basis, for brands committed to doing what it takes to grow.
•ADVANCED SERVICES
Strategy Coach
Know what you want to achieve and happy to do the work, but you need guidance on how to get there? This is a low-commitment, high-impact coaching offering that will help keep you accountable & on track.
Perfect for solopreneurs, service providers, and founders.
Fractional CMO
Need someone leading the marketing charge and keeping everyone aligned but don’t quite need a full-timer?
We lead teams of all sizes and offer rolling & fixed term engagements.
Spaces extremely limited.
The Birdie Blueprint
In need of a deep-dive into strategy plus execution?
We have teamed up with The Birdie Agency to create a 3-month hybrid of strategic insights and action, perfect for any size business that is ready to grow – big time.
P.S. We also work with angel investors & VC funds to evaluate investment decisions and lead marketing workshops for their portfolios.
PAST & PRESENT WORK
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![Bathroom scene with bottle of Gntl Skin Wash on a wooden tray, brush on a towel, and bathtub filled with bubbles.]()
Gntl
Skincare, USA
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![Woman wearing a beige blazer, layered gold necklaces, rings, and a bracelet by Vana Chupp Studio.]()
Vana Chupp Studio
Fine Jewelry, USA
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![Fitness instructor leading a high-energy indoor cycling class with participants in a dimly lit room, all engaged in the workout at Psycle London.]()
Psycle
Boutique Fitness, UK
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![Daye tampon kit with eco-friendly packaging, includes a canvas bag with motivational text, individually wrapped tampons, and a decorative tin on a soft, textured surface.]()
Daye
Period Care & Diagnostic Testing, UK & USA
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![Two women smiling and wearing casual athletic clothing; one in a "Framer" sweatshirt and the other in a "Track Mafia" t-shirt, from Frame boutique fitness studio in London.]()
Frame
Boutique Fitness, UK
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![Two people in silk pajamas sitting on a patterned carpet, playing a Scrabble board game with letter tiles scattered. One person holds a martini. As part of a photoshoot for Mary Frances Maker.]()
Mary Frances Maker
Fine Jewelry & Homeware, USA
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![A girl with long brown hair writing positive messages on a mirror with lipstick, including "Hello beautiful" and "XOXO," with a red heart drawing. She is wearing an orange top by Pleat Collection.]()
Pleat
Childrenswear, USA
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![Two people in bathrobes with towels on their heads sit in bed, sipping tea. They wear sunglasses and have a breakfast tray with pastries and a newspaper. The bed linen is by Pippen House.]()
Pippen House
Bedding, USA
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![Breakfast table setting with fruit, bread with jam, eggs, coffee, and floral textiles by Sophie Williamson Design.]()
Sophie Williamson Design
Textiles & Home Decor, USA, UK & Europe
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![Jar of In The Curious Kitchen's boozy cherries on a cutting board with a sliced orange, spoon, and bottle in the background.]()
In the Curious Kitchen
Food & Bev, USA
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![Man wearing a hat and sunglasses holding a Dax paddleboard overhead by a lakeside with trees in the background.]()
Dax Board Co
Sport & Leisure, USA
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![Multiple gold rings sources by Kimono Dragon NYC with colorful gemstones on fingers.]()
Kimono Dragon NYC
Vintage & Contemporary Jewelry, USA
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![Person wearing sunglasses, a black bikini top, and a striped shirt outdoors with trees in the background, from a photoshoot with SheerLuxe.]()
SheerLuxe
Media, UK
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![Five yellow stars, indicating a five-star rating.]()
“Reliable, committed and hard working with a wonderfully positive attitude”
“Nicole is an absolute joy to work with. A digital and marketing expert with so much knowledge and passion — she is the kind of person who's able to make everything look and sound easy. Incredibly reliable, committed and hard working with a wonderfully positive attitude. I'd jump at the opportunity to work with Nicole again.”
– Mark Brennan, CMO at Psycle London
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![Five yellow stars, indicating a five-star rating.]()
“Delivers incisive strategic thinking”
“Nicole is a talented marketer who brings a huge amount of positive energy to every project that she takes on. She is able to deliver both incisive strategic thinking and complex programmes of work, taking on any task with tenacity. It was an absolute pleasure to work with Nicole at Daye where she fitted in quickly with the established team. I'd 100% recommend working with her.”
– Caroline Copsey, Fractional CMO who has worked with Daye, Dyson, Elvie & Freddie’s Flowers
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![Five yellow stars, indicating a five-star rating.]()
“Quickly sees where the opportunity is & addresses it with our clients' resources in mind”
“Nicole is a master marketer and knows how to put all the pieces together for a successful strategy that drives results — she quickly sees where the opportunity is and is able to address it thoughtfully, with our clients' resources in mind. Nicole is absolutely lovely to work with and brings great energy to every project.”
– Ellie Somerville McNevin, Founder of The Birdie Agency
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![Five yellow stars, indicating a five-star rating.]()
“Great ideas & knows how to make them happen”
“Nicole is an exceptional marketer who combines creativity and strategic thinking to deliver impactful results. She’s brilliant at aligning teams, ensuring everyone is on the same page to drive projects forward seamlessly. If you want someone who not only has great ideas but also knows how to make them happen, Nicole is your person.”
– Matilda Lucy, Growth Marketing Strategist
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![Five yellow stars, indicating a five-star rating.]()
“A problem solver & works seamlessly across all marketing channels”
“I worked with Nicole at Jennis, the CycleMapping app. She is one of those people you want to work with. She manages to bring her positive energy to any situation and get the job done with ease and professionalism. She’s a problem solver and works seamlessly across all marketing channels. An asset to any team, and an invaluable brain in any room (or zoom!).”
– Juliet McClaren, Creative Director
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![Five yellow stars, indicating a five-star rating.]()
“Nicole’s natural flair for all things brand & digital is rare”
“Nicole played a huge part in the development and growth of SheerLuxe, from its nascent to more established times. She handled the fast pace, hands-on environment with charm and ease — to her everything was possible. Nicole’s natural flair for all things brand and digital is rare, and her work ethic is second to none.”
– Georgie Coleridge Cole, Founder of SheerLuxe
