In The Curious Kitchen — Website Audit & CRO

WHO THEY ARE: In the Curious Kitchen is a female found and led food company that produces Southern-inspired products based on heritage recipes. Our small batch products include Pimento Cheese, Beer Cheese, Bourbon infused jams and mustards, Cocktail Gift Sets and Boozy Cherries®.

WHAT WE DID: In partnership with a bigger engagement with The Birdie Agency, we conducted a website audit for In The Curious Kitchen, looking at improving the site’s conversion rate as well as small tweaks to improve the overall design and UX of the website, which the in-house team then implemented.

FOCUS AREAS: Website Audit & Conversion Rate Optimization

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