Dax Board Co — Strategy

WHO THEY ARE: Dax is on a mission to craft paddle boards that are simple, modern, and sustainable. They believe paddleboarding is a fantastic way to connect with nature, and their products reflect their commitment to preserving the environment that makes these adventures so magical. 

WHAT WE DID: With Dax Board Co at an inflection point as a brand, they reached out to our partners at The Birdie Agency looking for guidance on their strategy. From positioning and customer personas through to growth strategy and tactics, we worked with Birdie on a three-month intensive engagement with Dax to help guide their next stage.

FOCUS AREAS: Market Orientation, Updated Positioning, Strategy

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